All Blog Posts (132)

Nominate now for the 8th Annual International Brand Master Award

Impressed with an education brand marketing professionals work? Now is a good time to give it some recognition. Nominate them or nominate yourself for the 8th Annual International Brand Master by January 13, 2017. Find out more and nominate a deserving professional at http://emgonline.com/brandmaster/

Added by Travis Brock on January 9, 2017 at 21:03 — No Comments

Data Transparency is a Really Big Deal

I consider myself many things — dedicated Flyers fan, irrationally fearful of monkey attacks, the most fabulous person you’ll ever meet, and wickedly humble. But I am foremost a massive proponent of data transparency.

So when I read this article in The New York Times recently, I was appalled. The article is about Michael LaCour, a political science…

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Added by Marisa Albanese on June 15, 2015 at 22:29 — No Comments

Higher ed and other taglines – which ones make the grade?

Coming up with a tagline for a business or institution can be a tricky matter. Unlike an ad campaign, a tagline is (more or less, as you’ll see below) enduring. A tagline is used to define the brand, to position the brand and to make the brand stand out from the rest.

A good tagline is more specific than generic. How do you know if your tagline passes the test? Ask yourself: Can the tagline be inserted after just about any company’s name? Could it easily apply to a business in an…

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Added by Darcy Grabenstein on April 7, 2015 at 17:01 — No Comments

Meet Altman: Our new Chinese social media specialist

Meet Altman: Our new Chinese social media specialist

This was originally posted on the Pickle Jar Communications blog by John Hill.

If you’re looking to get attention in the UK, a Facebook or Instagram post may be the way to go. But that won’t help you reach prospective students in…

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Added by Rosie Wowk on February 19, 2015 at 15:27 — No Comments

What can Taylor Swift, Marvel Studios, Amazon and Harry Potter teach us about content strategy?

What can Taylor Swift, Marvel Studios, Amazon and Harry Potter teach us about content strategy?

This blog was originally published on the Pickle Jar Communications blog by Robert Perry.

Our recent sector research showed us that content strategies are an important focus for the education sector this year – that’s why…

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Added by Rosie Wowk on February 19, 2015 at 13:00 — No Comments

Designing perfect page tables for your website content strategy

Designing perfect page tables for your website content strategy

This was originally posted on the Pickle Jar Communications blog by Tracy Playle.

I’m currently working on the content strategy for the new Wellcome Trust Sanger Institute’s website, a project we’re working on along with our partners NewCity in the USA. Like every website …

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Added by Rosie Wowk on February 12, 2015 at 9:00 — No Comments

Content Strategy – What Is It And Why Do I Need One?

Content Strategy – What Is It And Why Do I Need One?

This was originally posted on the Pickle Jar Communications blog by Ellie Lovell.

Last month, the Pickle Jar blog focussed on audience research, and this month, we’re moving on to look more closely at content strategy.

So what is it?

Content strategy is a relatively new term in relation to…

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Added by Rosie Wowk on February 6, 2015 at 15:00 — No Comments

Pickle Jar Communications: January Update



Pickle Jar: January Update

This was originally posted on the Pickle Jar Communicationsblog.

The start of a new year is traditionally time for earnest resolutions, renewed effort and a drive to try different things. That’s how it’s been for us at Pickle Jar, and we’ve had a busy January covering things new, old, and…

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Added by Rosie Wowk on February 4, 2015 at 11:50 — No Comments

Understanding Your Audience Through Personas

Understanding Your Audience Through Personas

This was originally posted on the Pickle Jar Communications blog.

 

So you know who your audience are, and you’ve done some research (through surveys, interviews, or observations) – now how can you use this…

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Added by Rosie Wowk on January 19, 2015 at 11:00 — No Comments

Service Spotlight: Audience Research

Service Spotlight: Audience Research

This was originally posted on the Pickle Jar Communications blog.

This month, the special focus on our blog is audience research. So, it makes sense that our January service spotlight should tell you a little more about how we can help with your audience research needs.

For a conversation about how we can specifically…

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Added by Rosie Wowk on January 15, 2015 at 13:00 — No Comments

Virtual Tours And Interactive Maps – How To Show Off Your Campus

Virtual Tours And Interactive Maps – How To Show Off Your Campus

This was originally posted on the Pickle Jar Communications blog.

Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.

In the modern age of online cartography, prospective students…

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Added by Rosie Wowk on January 14, 2015 at 15:02 — No Comments

Different Audience Research Methods And What Each One Can Do For You

Different Audience Research Methods And What Each One Can Do For You

This originally posted on the Pickle Jar Communications blog.

How well do you know your audiences? Do you know what they think, feel, want and need from you as a business? As digital marketers and communicators, it is essential to research our audiences in order to understand their wants and needs, and adjust our strategies in response to this.


But where to start? There…

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Added by Rosie Wowk on January 12, 2015 at 11:00 — No Comments

Here’s to a Content-tastic 2015!

Here’s to a Content-tastic 2015!

This was originally posted on the Pickle Jar Communications blog.

Happy new year from the Pickle Jar team. We hope you’ve had a lovely Christmas break and are ready for a content-tastic year ahead!

If you want to improve your content strategy for 2015, we’re here to help! Each month we’ll be giving you ideas to help…

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Added by Rosie Wowk on January 7, 2015 at 16:30 — No Comments

Is Pinterest Right For Higher Education?

Is Pinterest Right For Higher Education?

This was originally posted on the Pickle Jar Communications blog.

Pinterest captures the hearts and minds of every budding interior designer, wedding planner and chef. I would almost describe it as an online scrapbook, in which you collate all your inspirations onto relevant boards determined by you. These ‘pins’ (posts)…

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Added by Rosie Wowk on December 17, 2014 at 8:30 — No Comments

Why You Need Some New Facebook Content In January

Why You Need Some New Facebook Content In January

This was originally posted on the Pickle Jar Communications blog.

Ever installed a new piece of software and ticked the box agreeing to the terms and conditions without reading them from start to finish? Of course you have. We’re all guilty of not reading the small print. It’s long, it’s boring, we just want to…

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Added by Rosie Wowk on December 10, 2014 at 15:30 — No Comments

What Higher Education Can Learn From One Direction (yes really).

What Higher Education Can Learn From One Direction (yes really).

This was originally posted on the Pickle Jar Communications blog.

In the summer, alongside working at Pickle Jar, I completed an MA in Media and Public Relations, and a segment of study was dedicated to research. In this post, I will share what I learned about online fandoms and their use of social…

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Added by Rosie Wowk on December 8, 2014 at 16:30 — No Comments

Service Spotlight: Content Strategy for Education

Service Spotlight: Content Strategy for Education

This was originally posted on the Pickle Jar Communications blog.

According to our recent sector research, content strategies are high on the education sector’s agenda for 2015. We’ve been developing digital content strategies for the education sector since we were founded in 2007, so we thought we’d a…

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Added by Rosie Wowk on December 4, 2014 at 11:30 — No Comments

Pickle Jar: November Update

Pickle Jar: November Update

This was originally posted on the Pickle Jar Communications blog.

In the education calendar, November is when everyone has settled down to the task at hand – studying for their exams, writing the first assignments of the year, or making the most of some downtime to get ahead of the reading list before the festive season! Here at Pickle…

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Added by Rosie Wowk on December 3, 2014 at 13:30 — No Comments

Audio Interviews At Events: Starting Great Conversations

Audio Interviews At Events: Starting Great Conversations

This was originally posted on the Pickle Jar Communications blog.

The workshop is over.

There’s a small, uncertain huddle gathering at the front of the room, eager to share stories and maybe turn an inspiring speaker into a useful contact.

If you’re one of those people, how do you make an…

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Added by Rosie Wowk on November 25, 2014 at 13:00 — No Comments

Our Favourite Examples of Humour in Higher Education



Our Favourite Examples of Humour in Higher Education

This was originally posted on the Pickle Jar Communications blog.

Higher education is a very serious business. World-class research, innovative teaching, career-minded (fee-paying) students – no room for fun. Or is there?…

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Added by Rosie Wowk on November 19, 2014 at 16:00 — No Comments

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