Darcy Grabenstein
  • Female
  • Blue Bell, PA
  • United States
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Darcy Grabenstein posted a blog post

Higher ed and other taglines – which ones make the grade?

Coming up with a tagline for a business or institution can be a tricky matter. Unlike an ad campaign, a tagline is (more or less, as you’ll see below) enduring. A tagline is used to define the brand, to position the brand and to make the brand stand out from the rest.A good tagline is more specific than generic. How do you know if your tagline passes the test? Ask yourself: Can the tagline be inserted after just about any company’s name? Could it easily apply to a business in an unrelated…See More
Apr 7, 2015

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What is your role within the higher education/university sector, or in what way do you work with the sector?
Senior copywriter for agency specializing in higher ed
What organisation do you work for or are you part of?
Annodyne

Darcy Grabenstein's Blog

Higher ed and other taglines – which ones make the grade?

Posted on April 7, 2015 at 17:01 0 Comments

Coming up with a tagline for a business or institution can be a tricky matter. Unlike an ad campaign, a tagline is (more or less, as you’ll see below) enduring. A tagline is used to define the brand, to position the brand and to make the brand stand out from the rest.

A good tagline is more specific than generic. How do you know if your tagline passes the test? Ask yourself: Can the tagline be inserted after just about any company’s name? Could it easily apply to a business in an…

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