Coming up with a tagline for a business or institution can be a tricky matter. Unlike an ad campaign, a tagline is (more or less, as you’ll see below) enduring. A tagline is used to define the brand, to position the brand and to make the brand stand out from the rest.
A good tagline is more specific than generic. How do you know if your tagline passes the test? Ask yourself: Can the tagline be inserted after just about any company’s name? Could it easily apply to a business in an…Continue