Associate Director - Higher Education Research, YouthSight

Job description

Over the past nine years our HE research team has built up an excellent reputation. The team produces exciting, insightful, sometimes groundbreaking market research.  It's earned us a strong franchise and we now supply over 90 universities in the UK -- that's most of the sector.  The splt between ad hoc and syndicated research is about 60:40 in favour of ad hoc.

We are recruiting for an AD level researcher who can lead the team (and help lead the company).  That includes team managment, thought leadership, research design and delivery, great client skills, great MR experience, comfort with a range of methodologies and a deep understanding of the HE scene, in particular as it pertains to professionals working in higher education marketing, recruitment, admissions, planning and alumni teams. The role requires some who can:

  • Lead the HE research team
  • Join the company’s management team
  • Design creative solutions to client problems / briefs
  • Manage key accounts in the HE sector, building strong ongoing relationships
  • Meet revenue targets, lead business development in HE through research and relationship building
  • Continually evaluate and develop strategies e.g. products on offer, how those products are marketed
  • Understand key issues in higher education including the latest policy developments, and connecting these to client issues / opportunities / threats.
  • Network with clients and client stakeholders, e.g. at conferences and events

Desired Skills and Experience

  • Skilled researcher, ideally in both qualitative and quantitative approaches
  • Ideally experience in advanced analytics (at least in interpreting the resultant data)
  • Considerable experience of both leading projects and developing business
  • Considerable experience in writing complex, winning proposals
  • In-depth understanding of issues in higher education – both in terms of HE policy and from a MR perspective
  • Team leadership experience

About YouthSight

YouthSight researches the youth, student and young professional markets.  We are powered by the 115,000 strong OpinionPanel Community – the UK’s largest and best recruited specialist youth and student research panel.  We work with brands, research agencies, universities, marketing and communications agencies, public policy organisations, trade and professional bodies, and employer brands. 

There are four key teams at YouthSight.  

- The HE Team (helping universities exclusively),

- The Brand, Policy and Professional Team

- The Panel Services Team (helping other market research companies with 'access panel' sample) and

- The Bright Young Minds team - a specialist co-creation outfit who help companies 'disrupt and innovate'.

We are recruiting for someone to lead the HE Team

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