Education organisations have many different audiences that they continually have to try and connect with - how can we create compelling and engaging content that will grab their attention, and keep it?
In this full day workshop, digital content strategist and specialist in education sector marketing and communications, Tracy Playle, will work through how to create a compelling content strategy for your school, college or university’s engagement activity.
What is a content strategy, why do you need one and how can you get buy-in for support for this?
The steps towards creating a content strategy
Content auditing and understanding your starting point
Understanding your audiences and how to plan compelling content for them
Content and editorial planning for websites, social media, email and offline channels
Best practice in content marketing and creating content with impact - what works and why?
Creative ways to resource the implementation of your content strategy
Measuring and evaluating the success of your content strategy
Examples and case studies of effective content strategies
We are offering special rates for HE Comms members for this workshop.
This workshop is suitable for anyone working in and with the education sector and has responsibility for any of the following areas:
Communications and PR
Schools and teacher liaison
To find out more and book your place, please visit: http://www.eventbrite.co.uk/e/creating-effective-and-engaging-content-for-education-communications-tickets-19014479821
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