Creating Effective and Engaging Content for Education Communications

Event Details

Creating Effective and Engaging Content for Education Communications

Time: November 19, 2015 from 9:45am to 4pm
Location: etc. Venues Dexter House
Street: 2 Royal Mint Court
City/Town: Tower Hill, London, EC3N 4QN
Phone: 0191 261 2422
Event Type: workshop
Organized By: Emma Harley
Latest Activity: Oct 29, 2015

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Event Description

Learn more about creating a content strategy that resonates with audiences of education organisations.

Education organisations have many different audiences that they continually have to try and connect with - how can we create compelling and engaging content that will grab their attention, and keep it?

In this full day workshop, digital content strategist and specialist in education sector marketing and communications, Tracy Playle, will work through how to create a compelling content strategy for your school, college or university’s engagement activity. 

  • What is a content strategy, why do you need one and how can you get buy-in for support for this?

  • The steps towards creating a content strategy

  • Content auditing and understanding your starting point

  • Understanding your audiences and how to plan compelling content for them

  • Content and editorial planning for websites, social media, email and offline channels

  • Best practice in content marketing and creating content with impact - what works and why?

  • Creative ways to resource the implementation of your content strategy

  • Measuring and evaluating the success of your content strategy

  • Examples and case studies of effective content strategies

We are offering special rates for HE Comms members for this workshop.

This workshop is suitable for anyone working in and with the education sector and has responsibility for any of the following areas:

  • Marketing

  • Student recruitment

  • International outreach

  • Communications and PR

  • Alumni relations

  • Fundraising

  • Community engagement

  • Schools and teacher liaison 

To find out more and book your place, please visit:


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